Our Story

Built on Experience.
Driven by Purpose.

Red Rock Restaurant Group was founded in Las Vegas with a vision to build and scale exceptional restaurant brands through disciplined operations, strategic investment, and a people-first culture. Drawing on decades of hands-on experience in fast casual and quick service restaurants, we combine proven leadership with a passion for hospitality to create lasting value.

OUR MISSION

We delight the guest, invest in people, and build with purpose to create lasting value.

Foundation Established

Red Rock Restaurant Group was founded in Las Vegas with a vision to build and scale exceptional restaurant brands through operational excellence, strategic investment, and prime location selection in high-growth markets.

Investor Partnerships Formed

Red Rock Restaurant Group established key partnerships with committed investors, strengthening its capital readiness and laying the foundation for sustainable growth across competitive restaurant categories.

Strategic Expansion

With a strong foundation and aligned partners, Red Rock Restaurant Group is expanding its portfolio through multi-unit opportunities in high-traffic trade areas, partnering with leading brands to accelerate market presence and long-term value creation.

Red Rock Restaurant Group

Our Core Values

Integrity

We believe in being open, honest, and trustworthy, communicating with clarity and integrity. We keep our word and always deliver on our promises.

Accountability

We take ownership of our actions, decisions, and results. We do what we say we will do and hold ourselves to the highest standards of performance.

Alignment

We believe in creating alignment across every level of our business by ensuring incentives, goals, and outcomes are shared among our teams, partners, and investors. When everyone wins together, we build lasting value.

Always Learning

We stay curious, embrace change, and continuously seek ways to grow. Every experience is an opportunity to learn, innovate, and pursue constant and never ending improvement.

OUR ADVISORS

BOARD OF ADVISORS

Sid Param

Founder & Managing Partner, Red Rock Restaurant Group (Jimmy John’s, Burger King, and Little Caesars)

Three-Time Inc 500. Founder
#5 Fastest Growing Retail Company (2021)
Over $80M in Retail Sales Across Four Brands.

John-Paul Hsieh

Area Director at ELPX Restaurant Group (Raising Cane’s, Panda Express, Starbucks, and Dunkin’)

Brings 20+ years of direct experience operating and scaling some of the biggest fast casual and QSR brands.

Paul Tran

Founder & CEO of Manscaped

Scaled the Brand from $3M to $300M in Just 12 Months. Brings Expertise in Marketing, Business Development, and Scaling Operations.

Ben Altman

Founder & CEO of Altman Advisors

Grew Altman Advisors from $260M to $450M AUM in four years. Brings financial strategy and capital advisory expertise.

Christina James

District Manager at Slim Chickens

Brings real-world multi-unit leadership experience, ensuring operational execution is both practical and scalable.

Sebastian Grey

District Manager at Zaxbys

Brings multi-unit training expertise and fast casual leadership experience with an emerging growth brand.

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Built on Experience.Driven by Purpose.